SEGA - SONIC BOOM! Shopper Experience

BRIEF

• Augmented Reality 'in-store' interaction

SEGA came to us looking for concepts to expand the launch of their new exclusive to the Wii U game, 'Sonic Boom!' and TV series as well as deepen engagement and interactivity levels with younger children.

• Sonic 'Speed Zorbing' & Bungee Run

IDEA

• Interactive POS

We created an eco-system of consumer engagement experiences that would get product into kids hands, generate word of mouth excitement and ultimately lead to purchase. A multi-activity roadshow, promoting the new game with the added bonus of being designed to keep kids fit, by creating playful physical activities.